From Wax Audio comes a concept called Mediacracy. This is the juxtaposing of sound bites from media sources with the aim, that forces the listener to confront the bias, contradiction and sensationalism inherent in their daily intake of media information.
Whilst I'm uncertain that is achieved, the exercise makes for some great examples of 'mashing'. In particular the mashed track of President Bush's words with the John Lennon tune, Imagine. And for a good laugh check out the Ray Hadley and Alan Jones obscenities bloopers mashed into a hilarious track.
Speaking of celebrity obscenities how about a blooper tape of Today Tonight's Namoi Robson. Available courtesy of ABC's JJJ FM. While you're there how about a great 30 year retrospective of 2JJ. Ahh, the memories. And whatever happened to my favourite 2JJ DJ George 'Groover' Wayne ? He was like an old friend through years of countless road trips. Sounds like he no more.
Heard of viral advertising ? It's an email campaign done purely by word of mouth being pioneered by Carlton draught beer. Pretty cool stuff.
Yeah, I saw that Carlton 'Big Ad,' uh, ad, a while back on the Innernets. Very effective, but only if it's funny.
Posted by: BourbonBird | September 01, 2005 at 06:07 PM
Mediacracy, mashing, I don't understand what these concepts mean. As another Queenslander said once, "please explain", and I mean please in the nice way.
Posted by: Darlene | September 01, 2005 at 08:46 PM
Queenslanders...okay Darlene, 'mashing' is the technique of mixing selected sound bites with music, to create a message and/or humour. 'Mediacracy' is the brand of mashing.
Posted by: adrian | September 02, 2005 at 05:48 AM