The Pew Research Centre has released it's latest survey on bloggers. Whilst by no means a definitive survey of blogging-the survey was conducted within America-PRC surveys may be the best available on blogging.
I've listed specific findings which apply to my own experience, to give an idea where I sit in the blogging pecking order...
- 60% of bloggers are white
- 54% of bloggers are male
- 14% of bloggers fall in the 50 to 64 age group
- 51% of bloggers reside in suburban areas
- 79% of bloggers have a broadband connection at home
- 46% blog under their own name.
- 34% of bloggers consider their blog a form of journalism,
- 37% of bloggers cite "my life and experiences" as a primary topic of their blog.
- Only 13% of bloggers post new material every day
- 87% of bloggers allow comments on their blog
- 41% of bloggers say they have a blogroll or friends list on their blog
- 18% of bloggers offer an RSS feed of their blog’s content
- Relatively small groups of bloggers view blogging as a public endeavor
- 44% say they have published their writing or media creations elsewhere
- 10% of bloggers spend ten or more hours per week on their blog
- 13% of bloggers say that their blog is very important to them, and describe it as a big part of their life
- The least common reason people blog is to make money
- 35% say they focus on one topic
- 53% have just one blog
- 2% of bloggers use Typepad
- 80% of bloggers post text to their blog, but nearly as many (72%) display photos
- another 15% vlogged, or posted video files to their blog
- long-time bloggers are more likely than newcomers to say they will continue
- Just 13% of bloggers have more than 100 hits a day, though a handful in this group has much larger traffic levels
- 9% of bloggers have had their blog mentioned by the news media
- 35% believe that their readers are mostly people they have never met
- 16% of bloggers read someone else’s blog three to five days per week
For the full report (PDF) go here.